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CUSTOMER
MARKETING and DATABASE |
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Customer
Marketing Tools is a powerful marketing component completely
integrated into Direct Sales Management. It draws on information
generated by the Consultant Management module, building an extensive
database of customer and end-user profiles to be used in targeted
marketing campaigns, generating leads and producing incremental
sales. Customer Marketing in Direct Sales Management consists of
two components - Customer Database and Customer Marketing.
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| Customer
Database |
| Your
customer database is the heart of the marketing system. When integrated
with Direct Sales Management, customer data is captured and updated
through sales entry in Consultant Management or can be imported from
an external source. Special options are available in Party Plan to
capture information on all people placing orders as well as hostess
data. To obtain superior marketing results, captured data must be
of the highest quality. Customer Database contains several tools and
options for maintaining this quality including : |
- Flexible
selection options including name, suburb and postcode sort order,
industry selection, name and address ranges using alpha and postcode
and applied customer criteria, as well as manual select.
- Tools
for finding and removing Duplicates. Nothing destroys marketing
quality more than duplicates leading to reduced company profile
and additional costs. Duplicates can be matched using all search
options with name, address and phone numbers then removed by deleting,
consolidating or suspending information.
- Capitalization
tools allowing All Capitals or First Letter only on all or selected
records
- Address
Check options using suburb / postcode or state / postcode combinations
- Bulk
Modify of customer data including salutation, position and nominated
customer Criteria
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| Customer
Marketing |
| The
Customer Marketing module uses several functions to generate leads
and additional sales using information captured in the Customer Database
including : |
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Sales
Campaigns. Customer Marketing can establish Sales Campaigns for
any form of marketing, set campaign costs and monitor results and
returns. Campaigns can be established for any type of sales activity
or advertising including catalogue mail-outs, targeted mail-outs,
telemarketing, e-mail programs and Yellow Pages or similar entries.
Campaign results are collected at time of sale. Staff are trained
to qualify and nominate sales source which provides campaign feedback
for extensive reports within Customer Marketing.
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| Customer
Classification. Being able to classify your customer data in many
and various ways gives flexibility in selecting customer groups for
marketing. Customer marketing provides many including : |
- Customer Criteria. Up to 10 major
criteria can be set to suit your needs
- Industry. Customers can be linked
to a specific industry
- Customer Source information
- Location information
- Sales profile, both amount and period
- Product purchase and preference
- Existing or non customer
- Club Member or non club member
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| Flexible
Customer Selection tools. Selecting the most appropriate customers
for various marketing campaigns can determine the success of the exercise.
Customer Marketing has a powerful Customer Selection tool that allows
nomination of many criteria to produce a group of customers most likely
to match your targeted profile. Information options include : |
- Any Customer Criteria
- Combinations of criteria using AND
and OR
- Location data including postcode
and ranges
- Past Sales information including
amount, period and ranges
- Average sale amounts
- Past Products purchased including
Product Group
- Results from past Sales Campaigns
- Club membership and ranges
- E-mail criteria
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After
customers have been selected, additional criteria can be applied including
Top or Bottom Number or Percentage only and Select All Untagged records.
Also a flexible set of Filter options can then be applied based on
contact history, to further refine your selection. Criteria can also
be saved as Templates for later reuse
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| Marketing
Tools. Once target data has been selected, it can be used by the
following marketing tools : |
- Mail Advertising Tools. These include
mail label printing or more personalized mail merge letters using
your preferred Word Processor
- Tele Marketing. Has options for
developing scripts, applying of data to selected operators, formalized
contact screens and extensive results reporting
- E-mail Advertising using existing
company channels
- Loyalty Plans using personalized
customer member cards
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| Integration
with Direct Sales Management. By integrating both marketing and
financial systems three major goals are achieved : |
- Customer Data is captured, updated
and refined as part of normal financial operations
- Sales Campaign results are updated
as a direct result of sales giving actual feedback, viability
of marketing tactics and shaping of further marketing campaigns
- Marketing actions become an important
part of a normal financial system
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Customer
Club and Loyalty Plans. Customer Marketing has extensive options
for setting up a Customer Club, producing personalized bar-coded cards
and recording Loyalty Plan results.
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| For
further information CLICK
HERE |
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| Direct
Sales Management Components |
