Customer Marketing is a powerful marketing tool completely integrated into a company's financial modules. It draws on information generated by a business system, building an extensive database of customer profiles, to be used in targeted marketing campaigns and generating incremental sales.

It can be used with any Island Visual Solutions business suite :

• SoftGold Business
• SoftGold Retail
• JEMS Jewellery Management System
• Direct Sales Management
• Time Is Money integrated staff Rostering and Billing

or used as a standalone marketing tool with existing customer databases. By using our Custom Development Services, Customer Marketing can be incorporated into your financial system.

Customer Marketing is built around several functions that work together to form a powerful tool that generates incremental sales :

• Customer Database
• Sales Campaigns
• Customer Classification
• Marketing Tools
• Flexible Customer Selection Tools
• Integration with your Financial System
• Customer Club and Loyalty Plans

Customer Database. Your customer database is the heart of any marketing system. When integrated with a financial system, customer data is captured and updated through normal operations or can be imported from an external source. To obtain superior marketing results, captured data must be of the highest quality. Customer Marketing contains several tools and options for maintaining this quality including :

• Flexible selection options including name, suburb and postcode sort order, industry selection, name and address ranges using alphas and postcode and applied customer criteria, as well as manual select.
• Tools for finding and removing Duplicates. Nothing destroys marketing quality more than duplicates leading to reduced company profile and additional costs. Duplicates can be matched using all search options with name, address and phone numbers then removed by deleting, consolidating or suspending information.
• Capitalisation tools allowing All Capitals or First Letter only on all or selected records.
• Address Check options using suburb / postcode or state / postcode combinations
• Bulk Modify of customer data including salutation, position and nominated customer Criteria

Sales Campaigns. Customer Marketing can establish Sales Campaigns for any form of marketing, set campaign costs and monitor results and returns. Campaigns can be established for any type of sales activity or advertising including catalogue mail-outs, targeted mail-outs, telemarketing, email programs and Yellow Pages or similar entries. Campaign results are collected at time of sale. Staff are trained to qualify and nominate sales source which provides campaign feedback for extensive reports within Customer Marketing.